Gotengo Menswear is our online-only premium menswear store. The store offers a fresh take on apparel shopping by leveraging its proprietary personalization technology, which is driven by AI and a meticulously crafted customer journey. The product assortment on Gotengo is curated for the modern man and is made up of prestigious, storied brands, alongside interesting artisanal and exclusive-to-Canada labels and designers.

You can check out Gotengo Menswear or read more about us at Retail Insider.

What If Machines, Inc. is a Toronto-based technology+retail startup that leverages Artificial Intelligence, Big Data and other advanced technology to bring unique solutions to the online retail space. We are composed of veterans from the worlds of retail, technology and media. By combining these skill sets, we are able to innovate in the retail space unlike any other.

What If Machines has been backed a variety of organizations including MaRS, The Fashion Zone, Business Development Canada, and Futurpreneur Canada.