Defining the next generation of online retail by leveraging the power of AI and focusing on a digital-first experience.

Gotengo - The Hyper Personalized Menswear Store

Gotengo Menswear is our online-only premium menswear store. The store offers a fresh take on apparel shopping by leveraging its proprietary personalization technology, which is driven by AI and a meticulously crafted customer journey. The product assortment on Gotengo is curated for the modern man and is made up of prestigious, storied brands, alongside interesting artisanal and exclusive-to-Canada labels and designers.

You can check out Gotengo Menswear or read more about us at Retail Insider.

About Us

What If Machines, Inc. is a Toronto-based technology+retail startup that leverages Artificial Intelligence, Big Data and other advanced technology to bring unique solutions to the online retail space. We are composed of veterans from the worlds of retail, technology and media. By combining these skill sets, we are able to innovate in the retail space unlike any other.

What If Machines has been backed a variety of organizations including MaRS, The Fashion Zone, Business Development Canada, and Futurpreneur Canada.


Meet the What If Machines management team.

Daniel Del Mastro


Amanda Lieu


Neil Chakravarti

Founding Advisor

Interested in joining us? We are always looking for great talent. Visit our Careers page for more!

Contact Us

Have an inquiry about Gotengo, or want to reach out to us for another reason? Send a message and we'll get back to you as soon as possible!


80 Atlantic Ave, Suite 400

Toronto, ON M6K 1X9